January 4, 1949 Thomas J. Watson, Jr.
published in the New York Daily Mirror a now celebrated ad "IBM Means Service".
More information about the "IBM Means Service ad can be found in the IBM Archives
When I first became aware of Manfred's collection and great knowledge on the subject, I asked him to keep an eye out for an IBM pin featuring the Thirteen Strip logo. He assured me that in all of his years of collecting IBM pins he had never noticed a 13 stripe logo. As it turns out he did in fact find an example printed on a button in his junk box. Even though it was a button not a pin and mother earth had begun to reclaim it from the inside out, I was elated!
This set of pictures not only documents this buttons current condition but also includes a digital restoration or what might be considered a Glamour shot in some gallerys.