IBM MeAns Service Button with 13 stripe logo - a true ThirteenStriper  
Later reprint of the original IBM Means Service Ad showing early CE on a bike.

I include it here to help clarify some of the meaning behind this button and shed a little light on the background behind the creation of this thirteen stripe logoed button.

The IBM logo on the cart has a flat bottom M indicating a period in time before 1954 when Paul Rand changed the  shape of the M and made a point to register it as The IBM trademark that way.

Later reprint of the original IBM Means Service Ad showing early CE on a bike.


I include it here to help clarify some of the meaning behind this button and shed a little light on the background behind the creation of this thirteen stripe logoed button.


The IBM logo on the cart has a flat bottom M indicating a period in time before 1954 when Paul Rand changed the shape of the M and made a point to register it as The IBM trademark that way.

Description : January 4, 1949 Thomas J. Watson, Jr. published in the New York Daily Mirror a now celebrated ad "IBM Means Service".